Ad Campaign Creative Director: Virginia Tevere
Designers: Virginia Tevere, John Plecha, Jenna Habig
Writer: Mary Sheely
Lead on all creative elements for the "Heroes of the Holocaust" brand awareness campaign that speaks to the powerful impact that one individual can make. The challenge of this assignment was to change the perception of the Holocaust as being an event that was in the past and had little connection to the world of today. The stories in this campaign are taken from individuals who have help aid in the survival of of a Jewish refugee. They were written as if they were taken out of today's headlines to help bridge the past to the present. The integrated advertising campaign includes print, on premise collateral, digital and outdoor billboard ads, landing page, rich media banner and social media.